Promoting Preconception Health Through Social Media Virtual Workshop

This virtual workshop presented: 1) social media engagement strategies for preconception health messaging, and 2) ways to leverage national health observances to promote preconception health topics. The intended audience was family planning staff focused on social media, communication, outreach, and/or education. The workshop mentioned relevant RHNTC resources, including the Preconception Health Toolkit and the Promoting Family Planning Services Social Media Toolkit.

This workshop was the third in a series focused on preconception health, following RHNTC’s Advancing Preconception Health Services Webinar (November 2021) and Preconception Health Services in Title X Settings: Access, Equity, and Quality Care Virtual Workshop (March 2022).

Speaker(s):

• Suzanne Woodward, Communications Director with the UNC Collaborative for Maternal and Infant Health 
• Sarah Verbiest, DrPH, MSW, MPH, Director of the Jordan Institute for Families in the UNC School of Social Work, Executive Director of the Collaborative for Maternal and Infant Health in the UNC School of Medicine
• Leslie deRosset, MPH, MSPH, Implementation Specialist at the UNC Gillings School of Global Public Health

Learning Objectives:

1. Identify opportunities for leveraging social media to communicate preconception health messages
2. Describe at least two social media best practices that family planning agencies can use to engage in national health observances that promote preconception health
3. List at least three resources that family planning agencies can use to promote preconception health messages

Time: 1 hour

Certificate of Completion: Yes - available after completing the evaluation at the end of the recording

Video Chapters

• Introduction
• Social media introduction (11:26)
• Social media Title X audience (17:00)
• Common social media platforms (19:21)
• Best practice (26:29)
• Social media Q&A (29:15)
• Preconception health messaging (32:49)
• Messaging resources (36:42)

* Click on a chapter block on the playback bar above or use the chapter menu (the third icon from the right) to jump directly to a section.