This webinar — part four of the Path to Program Sustainability Webinar Series — defines three critical paths to sustainability; provides a snapshot of the philanthropic landscape, identifies strategies to leverage ongoing/long-term revenue, reviews a framework for aligning budget projections and appropriate resource development strategies, and examines two real-world youth-provider examples of best practices in nonprofit sustainability.
Sharon Vardatira, Director, Nonprofit Funding & Fiscal Solutions, Nonprofit Sustainability Center, University of Massachusetts Donahue Institute
By the end of the webinar, participants will be able to:
Define “program marketing” in an adolescent health promotion context
Identify at least three stakeholder groups to whom their program can be marketed
List a minimum of three marketing activities that could be used to promote their program
Explain how a program marketing plan can advance the mission of their program
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