Using Human-Centered Design to Refine Your TPP Program’s Recruitment and Retention Plan Webinar

1.00 hr
Event Archive
Client Recruitment Teen Pregnancy Prevention Program
Last Reviewed

Recruitment and retention of participants and families in Teen Pregnancy Prevention (TPP) programs can be challenging, especially due to COVID-19. Through a human-centered design (HCD) approach, grantees can identify and gain insights into the root causes of the gaps in their recruitment and retention efforts and identify user-centered solutions. This webinar built from the foundational webinar, Inspiration, Ideation, and Implementation: The Power of Human-Centered Design in Teen Pregnancy Prevention, in February 2020 on HCD approaches and presented a case example for how HCD is applied in practice to recruit and retain TPP program participants. Participants were introduced to three tools (an equity framework, empathy mapping, and a persona worksheet) to support the application of HCD in practice.

Speaker(s): Priyanka Pathak, Principal, Samaj Studio

Learning Objectives:

By the end of the webinar, participants will be able to:

  • Learn how HCD can be applied and used for recruitment and retention.
  • Understand how three tools could help TPP grantees build upon their recruitment and retention activities.

Time: 1 hour

Certificate of Completion: Yes - available after completing the evaluation at the end of the recording

Video Chapters

  • Introduction
  • HCD: A Refresher (09:14)
  • Tool 1: Equity Framework (19:32)
  • Using the Research (24:31)
  • Tool 2: Personas (36:32)
  • Tool 3: Influence Maps (45:43)
  • Recruitment & Retention Strategy Design (50:32)
  • Q&A (55:02)

Screenshot of the Vimeo video timeline, with the chapter select being circled in Red.

* Click on a chapter block on the playback bar above or use the chapter menu (the third icon from the right) to jump directly to a section.

Other Resources in this Series

Creating an Equity Framework for TPP Programs Worksheet

Creating Influence Maps for Personas Worksheet

Developing Personas to Understand Behavior Worksheet