Developing Personas to Understand Behavior Worksheet

This worksheet was designed for Teen Pregnancy Prevention programs to describe participants' behavioral profiles (personas) and then develop recruitment and retention plans that meet their needs.

This worksheet (one of three) is meant to be filled out concurrently with the other worksheets presented during the Using Human-Centered Design to Refine Your TPP Program Recruitment and Retention Plan Webinar on August 26, 2021.

Other Resources in this Series

Creating an Equity Framework for TPP Programs Worksheet

Creating Influence Maps for Personas Worksheet

Using Human-Centered Design to Refine Your TPP Program’s Recruitment and Retention Plan Webinar