Enhancing Community Awareness of Title X Services Through Project Promotion Webinar

During this webinar from April 2024, Title X agencies learn how to develop a project promotion plan they can use to help people become aware of and see the value of their services. The webinar features guidance on marketing and messaging, project promotion lessons learned from a peer Title X agency, and resources to support project promotion plan development.

Speakers:

• Catherine Alonzo, CEO and founding partner, Javelina
• Analise H. Goedeke, Operations & Grants Coordinator, Kachemak Bay Family Planning Clinic
• Meg Sheahan, MSN, CNM, MPH, Senior Clinical Consultant, RHNTC

Learning Objectives:

• Explain the value of Title X project promotion activities
• Describe a process for developing a project promotion plan that centers the needs, values, and preferences of the Title X project’s priority audiences
• Describe the project promotion activities of a peer Title X project
• Identify at least two resources they can use to develop a project promotion plan

Time: 1 hour

Certificate of Completion: Yes - available after completing the evaluation

Video Chapters

• Welcome & Introduction
• Value of Project Promotion (4:03)
• Title X Expectations (6:24)
• Building the Foundation (8:00)
• Selecting Promotion Channels (20:42)
• Evaluation Project Promotion Activities (34:05)
• KBFPC (37:23)
• RHNTC Resources (47:54)
• Wrap Up (52:06)

* Click on a chapter block on the playback bar above or use the chapter menu (the third icon from the right) to jump directly to a section.