Brand Building Worksheets Job Aid

Job Aid
Communication and Dissemination Teen Pregnancy Prevention Program
Last Reviewed
Healthy Teen Network

The worksheets help programs craft personas, select archetypes, choose brand attributes, establish guidelines, create mood boards, and choose a brand name. The final step brings these elements together to draft a creative brief—a short document that summarizes the brand strategy and helps a creative team, agency, or designer bring a brand to life.