Brand Building Worksheets Job Aid
Job Aid
Communications Planning
Program Planning
Teen Pregnancy Prevention Program
Last Reviewed
Source
Healthy Teen Network
The worksheets help programs craft personas, select archetypes, choose brand attributes, establish guidelines, create mood boards, and choose a brand name. The final step brings these elements together to draft a creative brief—a short document that summarizes the brand strategy and helps a creative team, agency, or designer bring a brand to life.