Program Marketing from A to Generation Z: Making the Sale to ALL Your Stakeholders Webinar

1.00 hr
Event Archive
Communication and Dissemination Teen Pregnancy Prevention Program
Last Reviewed

Effective youth-serving programs do not simply “happen” on their own. Programs must be marketed to make their greatest possible impact. When done well, marketing will not only help recruit youth participants and keep them engaged; it will also help sustain the program by “selling” its value to stakeholders. This webinar explains what program marketing is and how to develop a program marketing plan.


  • Monica Rodriguez, MS, President and CEO, SIECUS
  • Kurt Conklin, MPH, MCHES, Program Director, SIECUS

Learning Objectives:

By the end of the webinar, participants will be able to:

  • Define “program marketing” in an adolescent health promotion context 
  • Identify at least three stakeholder groups to whom their program can be marketed
  • List a minimum of three marketing activities that could be used to promote their program
  • Explain how a program marketing plan can advance the mission of their program 

Time: 1 hour

Certificate of Completion: No

Supplemental Materials