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Promoting Preconception Health Through Social Media Virtual Workshop

How can your family planning agency effectively use social media to increase awareness of preconception health?

During this interactive virtual workshop, participants will learn: 1) social media engagement strategies for preconception health messaging, and 2) how to leverage national health observances to promote preconception health topics. This workshop is intended for family planning staff who focus on social media, communication, outreach, and/or education. It will include facilitated large group discussion, peer-to-peer discussion of case studies, and polling. Participants will also learn about relevant RHNTC resources, including the Preconception Health Toolkit and Promoting Family Planning Services Social Media Toolkit.

This workshop is the third in a series focused on preconception health, following RHNTC’s Advancing Preconception Health Services Webinar (November 2021) and Preconception Health Services in Title X Settings: Access, Equity, and Quality Care Virtual Workshop (March 2022).


  • Suzanne Woodward, Communications Director with the UNC Collaborative for Maternal and Infant Health 
  • Sarah Verbiest, DrPH, MSW, MPH, Director of the Jordan Institute for Families in the UNC School of Social Work, Executive Director of the Collaborative for Maternal and Infant Health in the UNC School of Medicine
  • Leslie deRosset, MPH, MSPH, Implementation Specialist at the UNC Gillings School of Global Public Health

Learning Objectives:

After this workshop, participants will be able to: 

  1. Identify opportunities for leveraging social media to communicate preconception health messages
  2. Describe at least two social media best practices that family planning agencies can use to engage in national health observances that promote preconception health
  3. List at least three resources that family planning agencies can use to promote preconception health messages